We Run Ultras
An editorial ultrarunning site that blends long-form essays, race notes, and a lightweight coaching funnel in one calm publishing system.
Visit projectWe Run Ultras is the public home for my ultrarunning work: part editorial publication, part coaching site, built to feel more like a writer's website than a generic fitness landing page.
The app is built with Next.js 14 and a local Markdown publishing workflow so new essays can be added without touching application code. The structure is intentionally simple: a homepage, article archive, post pages, and an about page, with one clear coaching path through TrainingPeaks and Substack as the primary distribution channel.
The product direction was deliberate. I wanted the experience to feel restrained, readable, and outdoors-rooted rather than loud or sales-heavy, so the design uses a narrow editorial layout, serif-forward typography, warm orange accents in light mode, a forest-green dark theme, and custom tree-based app icons. The result is a personal site that supports both writing and coaching without letting either dilute the other.